Design Innovation students return to Moray to present their projects
Businesses and community organisations looking forward to hearing progress after Winter School
The Glasgow School of Art’s Design Innovation Masters students will present their end of semester projects at the GSA’s new Highlands and Islands Creative Campus later this month. The projects address a range of issues relating to Moray businesses and communities.
People from Moray-based organisations will attend the presentations on Tuesday 6th June to give feedback and explore how students’ ideas can be taken forward in the future.
The group of 22 students includes the first cohort to have attended the GSA’s Altyre campus since it opened last year.
Students have addressed the theme of “Innovation from Tradition”, and have worked with a number of businesses and community groups including Knockando Woolmill, Johnstons of Elgin, and tsiMORAY. Students worked in teams to address various areas such as Craft and Making, Spirituality and Belief, Music and the Arts, and Community and the Economy.
They addressed research questions including:
– How can Johnstons of Elgin leverage its history, traditions and assets to generate new value?
– How can volunteering act as a two-way bridge between Syrian New Scots and the Forres community?
The Innovation from Tradition theme was launched during Winter School 2017: the GSA’s pioneering annual teaching event held at the campus.
Students on Design Innovation Masters programmes worked alongside counterparts from Köln International School of Design (KISD) in Germany, and the Royal Academy of Art & Design (KADK) in Denmark, to frame research questions related to the local Moray community.
Through their studio work, students went on to investigate the role of ‘social design’ to engage with people, and the role of designers as innovators in the service of wider society.
Emma Nicolson, Marketing and Merchandising Manager at Knockando Woolmill, said: “It has been great to continue working with the international students and have them trial ideas at the Woolmill. It was interesting to see the interaction of the public with the prototypes they installed, and I am looking forward to seeing their findings in the final presentations.
“It will be exciting to see the full journey the project has taken from the initial research we saw back in January.”
Jackie Maclaren, Operations Manager at tsiMORAY, added: “Having met and worked with students from The Glasgow School of Art over the last few months, staff at tsiMORAY look forward with great interest to the outcomes of their projects. It has been truly refreshing and inspiring to have been involved with their creativity and innovation. We look forward to continued partnership working.”
Amy O’Meara, who is on the Design Innovation and Service Design programme, said: “Winter School was an immersive learning experience, which saw us engaging with various heritage organisations across the Moray region. The relationships we forged with these businesses, such as Knockando Woolmill and Johnstons of Elgin, either led directly to exciting design collaborations or informed how our project took shape throughout the term.
“Innovation from Tradition was the overarching theme that acted as a catalyst to propel our projects forward and also motivate us to extend the limits of our practice. Exploring how traditions could be innovated in the contexts of our projects was challenging but also hugely rewarding, giving meaning to our roles as Design Innovation Masters students.”
Design Innovation lecturer Dr Brian Dixon commented: “Many of our students have explored aspects of the Scotland’s rich social and cultural heritage that are often taken for granted or overlooked. For example, the production of wool and cashmere, or community volunteering. As the projects have developed, we’ve found that, in many cases, partner organisations have really benefitted from the opportunity to reflect, take stock and recognise the potential of what’s already there.”